By DAVID RAINER, Alabama Department of Conservation and Natural Resources
When the Alabama Tourism Department selects a feature or activity in the state to highlight for its “The Year of” designation, that campaign normally lasts for one year. However, the most recent promotion, The Year of Alabama Trails, will require two years to complete because of the enormous outdoors opportunities in one of the most geographically and biologically diverse states in the nation.
The kick-off for the campaign was held last week atop Birmingham’s Red Mountain at the Vulcan Park and Museum, where officials and dignitaries talked about the vast number of trails that crisscross the entire state and highlights the geological features that range from the foothills of the Appalachian Mountains to the sugar sand beaches of the Gulf Coast.
Lee Sentell, Alabama Tourism Director, said the event at the Vulcan was an exciting day for the entire state, and he thanked Governor Kay Ivey for her steadfast support of the tourism industry.
“The last 10 years have been very successful in our industry,” Sentell said. “Twenty years ago, tourism was a $6 billion industry in Alabama. This year, it is a $24 billion dollar business. The Vulcan is a great anchor for the City of Birmingham, because it’s a place that is easy to visit. When you come here, you get a great view of the city. It makes you smile and makes you realize that you are a part of something that is amazingly special.
“This is the kick-off for not just The Year of Alabama Trails; it’s going to last for two years because there is so much to do that we couldn’t cram everything into one year.”
Of course, the numerous trails in the Alabama Department of Conservation and Natural Resources (ADCNR) system will play a huge role in the Year of Alabama Trails and provide Alabamians and visitors with an abundance of options to enjoy the state’s natural beauty.
ADCNR Commissioner Chris Blankenship, who was on a whirlwind tour of the state from Joe Wheeler State Park to the Vulcan to Smith Lake for a bass tournament weigh-in, said he and Sentell have the best jobs in state government, and teaming up with Tourism to benefit Alabamians and visitors has been a fruitful relationship.
“I’m excited to be here as Conservation Commissioner for all of the trails that our staff work so hard to build and maintain around the state,” Commissioner Blankenship said. “When you look at our 21 Alabama State Parks from one end of the state to the other, you’ve got the mountains in northeast Alabama to the Tennessee River Valley to the southern Appalachians at Oak Mountain State Park, all the way down through the River Region through the Black Belt all the way to the Gulf Coast. The breadth and diversity of the terrain is fantastic.
“If you want to hike in the mountains, you can do that here. If you want to have a walk along the beach at Gulf State Park, the diversity is fantastic. I don’t think you can get that in any other state, especially one that’s only about 350 miles long.”