By DAVID RAINER, Alabama Department of Conservation and Natural Resources
The fanfare that accompanied last week’s ribbon-cutting ceremony to officially open The Lodge at Gulf State Park, a Hilton Hotel, was unprecedented, a fact affirmed by a pair of experts in the field of lodging and hospitality.
With Governor Kay Ivey headlining a long list of dignitaries at the grand opening of the long-awaited facility, the Gulf Shores High School marching band played the National Anthem as Gulf Shores Navy JROTC cadets presented the colors in front of the large crowd that gathered only steps from the white-sand beaches of the Gulf of Mexico.
One of those dignitaries was Gulf Coast Convention and Visitors Bureau CEO Herb Malone, who was curious if other venues celebrated the opening of similar facilities the way Alabama did last week.
“I asked the head gentleman from Valor Hospitality and the head gentlemen of Hilton Hotels if they had ever been to a ribbon-cutting where there was this much passion, love and energy behind a project,” Malone said. “They both said never, ever have they seen anything like this.”
Malone said he knows of several groups that have scheduled conferences at the new Lodge, including Jon Hand, CEO of Electric Cities of Alabama, a group that represents municipally owned utilities that serve about 1 million customers in the state. Hand jumped at the chance to book a conference at The Lodge.
“To my knowledge, we were the first group to sign a contract with the resort,” said Hand, whose organization is based in Montgomery. “And, we were the first to sign a multi-year contract.
“I grew up in Gulf Shores. We went to the State Park a lot growing up. So, we were really excited about the completion. I think it’s going to be great for Alabama. The location of the resort is great for us. The way the resort looks – it’s beautiful. It’s a great asset to the state. Whenever we can do business in Alabama, we like to do so. Our 35th anniversary will be our first conference at The Lodge.”
Chris Blankenship, Commissioner of the Alabama Department of Conservation and Natural Resources, said the decision was made to forego the typical soft opening that new facilities hold before a general opening.
“Many of us were not sure if this day would ever come,” Blankenship said. “It has been a long journey, and I’m so glad to share this with you as we celebrate the work of so many who made the opening of this lodge a reality. This is truly a spectacular place.
“With the project’s high visibility and excitement in this community for the return of The Lodge, we wanted to open it as soon as possible to give the communities an opportunity to participate in the rebirth of this place. So, we opened the doors at the first possible moment.”