MONTGOMERY, Ala. – The Alabama State Parks website – alapark.com – earned a Platinum Award in the Association of Marketing and Communication Professionals dotCOMM competition. The Platinum Award is the highest honor presented in the competition.
The international competition honors excellence in web creativity and digital communication. Entries in the competition come from corporate communication departments, public relations firms, digital shops, advertising agencies and freelancers.
The Alabama State Parks Division of the Department of Conservation and Natural Resources worked with Alabama Interactive, the official digital government solutions provider for the state of Alabama, on a redesign of the website that was unveiled earlier this month.
“We are all proud of the look and functionality of our alapark.com website,” said Alabama State Parks Division Director Greg Lein. “Our staff worked hard with Alabama Interactive to make sure that the site is easy to use and was built with our visitors of all ages and interests in mind. We encourage all of our friends to visit the site and explore everything it has to offer.”
Park events and specials are emphasized on the homepage and on each park’s page. A Parks Adventure section is now on the homepage to highlight activities available at various parks throughout the state, from fishing to cave tours. The color scheme and style of the site was chosen to align with the Alabama State Parks Division brand, but also to connect with the natural beauty of the parks highlighted throughout the site.
“The website redesign was done in consultation with several State Parks Division staff members, who offered guidance on what we wanted the site to accomplish,” said Kevin Jones, Parks Marketing Specialist. “We are very happy with the new look and, with this dotCOMM competition recognition, we aren’t the only ones who believe it is a first-class site.”
About Alabama’s State Parks System
The Alabama State Parks is a division of the Alabama Department of Conservation and Natural Resources. The division maintains 21 parks encompassing approximately 48,000 acres of land and water. These parks rely on visitor fees and the support of other partners like local communities to fund the majority of their operations. Download the State Parks app at pocketranger.com. For more information about Alabama State Parks, go online to www.alapark.com. Partners Pay the Way.