Outdoor Alabama + Good People

You’ve got a passion for the outdoors. We get it. 

From a quiet morning on the water to a long walk in the woods, the best moments in life are often the wildest. 

That’s why Good People created Wild Amber and Blueberry Wheat Ale. 

Beers crafted for those who love Alabama’s wild places. 

Hunting and fishing license sales are the foundation of conservation in the United States. Your purchase directly funds access to outdoor recreation, land management, and abundant wildlife and fisheries for everyone to enjoy—from hunters to birders to hikers to photographers.
 

Let your love for nature be your legacy. Grab a Wild Amber from Good People and then go one step further. Become a conservationist by purchasing an Alabama hunting, fishing, or Wildlife Heritage license today.

American Black Bear

The American Black Bear (Ursus americanus) is the most widespread inhabitant of all the North American bears. Their population was once estimated to be two million but has been reduced to an estimated 700,000 animals due primarily to habitat destruction. Black bears inhabit forested areas scattered throughout North America. They can be found as far south as Florida and as far north as Alaska.

Donate to Black Bear Conservation

Black Bear Range in Alabama

Historically, Black Bears were found statewide, but as suitable habitat began to dwindle over the years, bear numbers declined drastically, leaving only small, isolated populations across only a handful of counties. As population levels became critically low, the black bear was listed as a state-protected species to help recover the species in Alabama.

Today, black bears are returning throughout most of their historic range in Alabama, serving as a testament to the power of conservation efforts.

Donate to Black Bear Conservation

Thank You, Good People Brewing!

Partners like Good People Brewing provide conservation education to promote wise stewardship of Alabama's natural resources. You can help fund conservation efforts in Alabama by purchasing an Alabama Hunting and Fishing License annually. Alabama's conservation funding comes from the sale of these licenses, so hunters and anglers play a crucial role. Even if you don't hunt or fish, purchasing a license contributes directly to conserving and protecting our natural resources in Alabama. Thank you if you've already purchased a license, and if not, consider getting one today!